Michelangelo Capraro

Technical Direction and Design, Art Direction, Strategy: While I was the technical director and a creative director at Number 9, I lead the team as we worked with Goodby, Silverstein & Partners to create an interactive chronicling of 15 celebrity climbers as they ascended Mt. Kilimanjaro in Africa to raise awareness for the clean water crisis. To tell the story, we created a Flash web site that was as tall as the mountain itself, 3.5 miles high – over 16 million pixels tall! I worked with the climb team to understand their limitations from the mountain and developed an architecture for getting video, photos, blog posts and tweets from the mountain to the site within hours of receiving it. My duties also included co-art direction and, helping plan and facilitate a social media strategy. An FWA Site of the Day.

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  The Very bottom of the 3.5 mile tall web page

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  Photos, videos and tweets were captured on the mountain along with their GPS location and displayed at the same elevation on the site.

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  The site was as tall as Mt. Kilimanjaro - thats 3.5 miles high!

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  The site featured a tour of all the trails up Mt. Kilimanjaro as well as bios on all 15 climbers, details on equipment provided by partners, and coverage about the clean water crisis

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  Along with directing and executing the technical development of the site, I created the strategy for how the media would be captured and transported via satellite to the web servers