Technical Direction and Design, Art Direction, Strategy: While I was the technical director and a creative director at Number 9, I lead the team as we worked with Goodby, Silverstein & Partners to create an interactive chronicling of 15 celebrity climbers as they ascended Mt. Kilimanjaro in Africa to raise awareness for the clean water crisis. To tell the story, we created a Flash web site that was as tall as the mountain itself, 3.5 miles high – over 16 million pixels tall! I worked with the climb team to understand their limitations from the mountain and developed an architecture for getting video, photos, blog posts and tweets from the mountain to the site within hours of receiving it. My duties also included co-art direction and, helping plan and facilitate a social media strategy. An FWA Site of the Day.
Relaunch | Michelangelo Capraro | Digital Experience Design says: […] I enjoyed many of the design challenges that come with launching an online ad campaign, making seemingly impossible technical things possible, getting people to take notice of brands and products, and strategizing how your team will […]