Technical Design, Conceptualization, Flash: When Odopod was developing the web site for the premier launch of the Wear Yellow campaign, they needed a community building experience to get people engaged. Initially expected to gather 20,000 entries, I built this virtual peloton that allowed cancer survivors, their friends, family, and supporters to add a virtual rider to the cause. The site was a tremendous hit and the peloton gatherd over 250,000 virtual riders!

Posted by: Michelangelo Capraro on  

Category: > Work