Work: hyundaiusa.com
Art Direction, Innovation Driving: As a creative director at Number 9, I worked with Goodby, Silverstein & Partners and Hyundai to develop the next generation auto maker website and elevate the auto brand in the minds of prospective car buyers. My main role was as innovation driver – to help generate innovative ideas that would make online car researching more helpful, effective, and fun. I also co-lead the design of the visual experience of the site, helping to further upgrade the brand and coinciding with the broadcast and print campaign.
Innovation Driving
Relaunch | Michelangelo Capraro | Digital Experience Design says: […] an online ad campaign, making seemingly impossible technical things possible, getting people to take notice of brands and products, and strategizing how your team will build the next great microsite, among other things. I helped […]