Work: Music Republic
Product Visioning, Creative Direction: I was creative director and product designer for Music Republic’s consumer-oriented digital music station, AKA The Bebop. The goal of the project was to create an experience for CD lovers that would help them transition all their music, digitizing it to the cloud. I designed the user interface for the product which included extensive research with both touch and non-touch enabled delivery platforms. I developed hardware mock-ups, directed the industrial design and helped develop the product vision, strategy and market offering.