Art Direction, Innovation Driving: As a creative director at Number 9, I worked with Goodby, Silverstein & Partners and Hyundai to develop the next generation auto maker website and elevate the auto brand in the minds of prospective car buyers. My main role was as innovation driver – to help generate innovative ideas that would make online car researching more helpful, effective, and fun. I also co-lead the design of the visual experience of the site, helping to further upgrade the brand and coinciding with the broadcast and print campaign.

Posted by: Michelangelo Capraro on  

Category: > Work

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